Australian designer, Jen Moffat, is bringing a breath of fresh air to the Canadian plus-size fashion scene. Jen's vibrant personality and style are a direct reflection of the colourful flora, fauna and landscapes that surrounded her childhood.

Growing up, Jen loved but always felt ostracized by the fashion industry. The mainstream narrative that style was meant for a other body types than hers, left her yearning for clothes that reflected her vibrant personality and love of color.

After a move to Canada, Jen, a self-proclaimed maximalist, felt a pang for the vivid colours of her homeland.

These combined experiences sparked a mission: to create a clothing line that celebrates the curves of the modern individual. Her new label is more than just fashion brand; it's a rebellion against the outdated notion that style has a size restriction.

Waratah Avenue is a luxury brand for confident clientele who want to rewrite the fashion rule book. Compassionate, sustainable, inclusive.