Jen Moffat - Creative Director

With a background in theatre direction, fashion retail management and merchandising, event planning and interior decorating, Australian-born Jen has a strong connection to good design. Her inability to find the kind of garments she dreamed of wearing led her to launching her own atelier in January of 2024.

The vibrant colours, fascinating flora and fauna, and wide open skies of her country of origin feed her design style. Juxtaposition of patterns and textures as well as the clashing of eras and cultures influence her as much as the incredible couture designers she came of age to in the 90s.

Jen's focus is on building a truly sustainable and inclusive luxury brand that is grounded in excellent craftsmanship made ethically here in Toronto, Canada.

Adrienne Baker - Senior Designer

Born in Canada and educated in Fashion Design, Fashion Marketing and Costume Design, Adrienne brings 20+ years of experience to our atelier.

She has designed for fashion, film and theatre, styled in both the advertising and music industries, and consulted for fashion startups. Her work has graced the stages of The Canadian Opera Company, The National Ballet, Stratford Festival and beyond. It has draped A-list celebrities to Olympic athletes, and supported the vision of many creative directors throughout North America.

Adrienne’s knowledge of technical construction, couture finishing, textile manipulation and draping extends from early period garment design right through to that of science fiction and fantasy.