Did you know that the “average” Canadian woman wears a size 14-16?

Approximately 51% of us are considered plus size (size 14 and UP).

In North America only 2% of brands make garments in this size range. The math is all wrong. Despite the billions of dollars the plus size market has available for brands, they refuse to create clothes for us. When they actually do, the sizing is often “off” but we feel so grateful to be able to buy anything that we just put up with poor fitting garments.

Lucky us!

At Waratah Avenue, we are so passionate about dressing your curves that we’ve decided the meagre data available just doesn’t cut it.

Where are the measurements???

We need them, and if our garment industry is every going to tap into the plus market they will certainly need relevant sizing information as well. Rather than waiting around for someone else to do it, we’re going to take this behemoth task on ourselves. Why not?

This is where you come in. We NEED your bodies!

You’ll see us popping up in person from time to time, but we’ve also created an online form HERE for you to submit your measurements.

Watch this short video so you know exactly where you should be measuring your torso, the rest is pretty easy to figure out on your own.

Grab a friend, a tape measure, your sense of humour and just a few minutes of your time.

Help us help YOU and our entire community with a true size range for REAL women in North America.

If you’d like to join us in person, keep an eye on our Instagram where we’ll post about pop-up dates.

Love every inch of your life! Come sit with us.